Course Syllabus
ORG620/703: Strategic Management
Instructor & Contact Information
The People tab in Canvas provides information on the course instructor and you can send a message to your instructor following these instructions. Faculty are expected to: 1) grade and return assignments, with feedback, within 7 days from the date of submission; 2) reply to your Canvas messages within 48 hours; 3) reply several times each week in total in the discussion forums (not to each individual student); and 4) demonstrate the core values of City Vision University.
Course Description
In this course students will create a strategic plan for a nonprofit, for-profit or ministry organization, with a particular focus on nonprofits. (3 credits)
Course Outcomes
To support the Program Outcomes marked with an asterisk above, ORG620 is built around four course objectives:
- Conduct stakeholder analysis and collect and analyze feedback from stakeholders to inform strategic planning.
- Synthesize a biblical philosophy of ministry for your organization and use that to guide mission, values and all aspects of strategy.
- Analyze all the functional domains of an organization and synthesize into priorities in a strategic plan including: Accounting, Organizational/Human Resources/Board Development, Cross-Cultural Management, Social Entrepreneurship, Marketing/Fundraising and Christian Values Integration.
- Create a strategic plan for a nonprofit, for-profit, or ministry organization.
Program Outcomes
ORG620 is offered by City Vision’s Master of Business Administration (MBA) program. This course supports one of six program outcomes for the MBA program, marked with an asterisk (*).
As a City Vision MBA graduate, you will be professionally competent in these six success areas:
- Finance. Analyze the complexities of financial and administrative systems and apply that to make effective business decisions.
- Innovation. Develop strategies and plans to effectively use technology and innovation to achieve organizational goals.
- Relational. Develop and implement human capital, talent management and general human resource plans sensitive to the dynamics of corporate human behavior in different cultural contexts.
- Values. To develop plans to achieve their own personal vocation and calling as well as bringing social change to the world in line with Christian values.
- Strategy. To develop a synthesis to integrate a wide range of business skills into a plan for starting or growing an organization.*
- Specialization. Demonstrate professional competencies in a specialty area appropriate for managerial roles in private industry, public sector institutions, and not-for-profit agencies.
Required Texts
Students are required to purchase these texts before the first day of classes.
- Allison, M., & Kaye, J. (2015). Strategic Planning for Nonprofit Organizations: A Practical Guide for Dynamic Times (3rd edition). Hoboken: Wiley. ISBN: 1118768140
- Required Secondary Book for Doctoral Students. Doctoral students are required to select a second textbook. You may pick from the following:
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Wickman, G. (2012). Traction: Get a Grip on Your Business (Expanded ed. edition). BenBella Books.
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Middaugh, M. F. (2009). Planning and Assessment in Higher Education: Demonstrating Institutional Effectiveness (1 edition). Jossey-Bass. Strongly recommended for any student in our doctoral education concentration.
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A.G. Lafley & Roger Martin. (2025). Playing to Win: How Strategy Really Works. Harvard Business Review Press. This is a popular book appropriate for students working in a business context. If preferred, if you work in a business you may ask your faculty if you could substitute this book for the primary textbook.
- You may suggest your own book. It must relate directly to strategic planning or institutional assessment, and must be approved by the faculty.
- Hughes, R. L., Beatty, K. M., & Dinwoodie, D. (2014). Becoming a Strategic Leader: Your Role in Your Organization’s Enduring Success. Jossey-Bass.
- Peteraf, M. (2024). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases.. McGraw-Hill Education.
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Guidelines for Written Work
All written work must follow our Writing Format and Forum Requirements. You must read these to understand how to cite sources appropriately.
Critical Policies to Read for This Course
Note: These policies are critical for all students to read. In case of change, we have linked to the versions on our website to make sure you have the latest version.
This syllabus is subject to change without notice up until the first day of the semester. Last updated: December 14, 2022
Course Summary:
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