BUS302: Retail Management

Instructor & Contact Information

The People tab in Canvas provides information on the course instructor and you can  send a message to your instructor following these instructions. Faculty are expected to: 1) grade and return assignments, with feedback, within 7 days from the date of submission; 2) reply to your Canvas messages within 72 hours; 3) reply several times each week in total in the discussion forums (not to each individual student); and 4) demonstrate the core values of City Vision University.

Course Description

This course provides an overview of the principles and practices of retail management. It covers the management of retail operations, customer service, inventory management, merchandising, and sales management.

Course Outcomes

After completing this course, you will be able to:

1. Analyze the structure and components of the retail industry, including trends, challenges, and opportunities.
2. Develop and implement effective retail strategies, including market research, product selection, pricing, promotion, and distribution.
3. Demonstrate effective leadership skills in managing retail operations, including hiring, training, supervision, and performance evaluation of employees.
4. Apply principles of customer service and relationship management to build customer loyalty and satisfaction.
5. Utilize inventory management techniques, including forecasting, ordering, and control.
6. Evaluate the financial performance of retail operations using key performance indicators, financial statements, and budgeting techniques.
7. Understand and apply technology and data analytics in retail management, including point-of-sale systems, e-commerce platforms, and customer relationship management software.
8. Develop effective visual merchandising and store layout strategies to enhance the customer experience and increase sales.
9. Apply ethical and legal principles in retail management, including consumer protection laws, employment laws, and environmental regulations.
10. Demonstrate effective communication and teamwork skills in working with colleagues, suppliers, and customers in a retail environment.

Degree Program Outcomes

Degree outcomes are the overall skills and knowledge we expect you will have after successfully completing a degree program at City Vision University. After completing the degree, you will be able to do the following in each of the listed domains. The ones marked with an asterisk are covered by this course.

1. Management Foundations. Describe the key competencies of effective managers and develop a career development plan across four competency domains including: Collaborate (HR & Relational Skills), Control (Governance, Financial & Operations Skills), Create (Innovation & Entrepreneurial Skills) and Compete (Business & Funding Skills).
2. Business Foundations. Describe the core functions of a business and apply them to achieve desired organizational goals.
3. Retail Management *. Develop plans for retail businesses including retail operations, customer service, inventory management, merchandising, and sales management.
4. People Management. Develop skills needed to effectively manage and lead other people.
5. Business Skills. Demonstrate management skills in specific domains to enable effective business management.

Required Texts

Students are required to purchase these texts before the first day of classes. 

• Levy, M., Weitz, B., & Grewal, D. (2022). Retailing Management 11th Edition (11th edition). McGraw Hill. 
  • The Connect Access Card must be purchased for this course. You will need a valid access code to complete many of the assignments. (The code is printed on the card.)

Guidelines for Written Work

All written work must follow our Writing Format and Forum Requirements. You must read these to understand how to cite sources appropriately.

Critical Policies to Read for This Course

Note: These policies are critical for all students to read. In case of change, we have linked to the versions on our website to make sure you have the latest version.

• Grading Scale 

• Deadlines to Drop Courses

• Attendance, Late Policy and Extensions

• Technology Requirements for Courses

• Standards of Academic Integrity & Plagiarism Policy

• What plagiarism is and how to avoid it 

• Credit Hour Policy, Grading Policy and Other Academic Policies

• ADA Policy, Learning Accommodations & Disabilities Services
• Student Code of Conduct 

• Library Services

Additional Policies:

• Privacy Policy

• Consumer Disclosures
• Additional policies are listed in our catalog

This syllabus is subject to change without notice up until the first day of the semester. Last updated: July 24, 2023